Google vs Facebook Reviews: Who’s better for Every Small Businesses

Online customer reviews have become the modern word-of-mouth as they influence consumers buying choices. Two platforms that stand tall in this game are Google- the world’s largest search engine and Facebook- the world’s largest social media platform. 

For public opinion, these giants are gatekeepers that provide a new window into the experiences of existing customers. But the question is- which platform does a business trust for their visibility and online reputation? 

With its vast search engine, Google captures users in their intent-driven searches. Facebook taps the customer with the power of friendly recommendations with its engaged social community. The selection between these two giants is not as simple and it has to be a tailored strategy. 

Read this blog to find out which review platform will be a good fit for your business. 

Understanding Google Reviews 

Google Reviews is a wonderful tool for businesses and brands that will help improve their online reputation and online visibility. Customers can easily leave feedback about their experiences with businesses which can help other prospective customers in making buying decisions. Any user can easily add a Google review widget on website to display Google reviews. 

The ability to display star reviews is another advantage of Google reviews. On Google, these reviews and ratings will provide the overall reputation of your business. About their experiences, customers can provide more written reviews that give more detailed information. Users are allowed to include pictures and videos in their Google Reviews. This enables customers to share visual representations of their experiences through images and videos of the products they have purchased. 

For potential customers, these visual elements can be incredibly helpful who are trying to decide whether or not to do business with a particular company. Google reviews can also be integrated with Google Maps so users can search for a place. 

Importance Of Google Reviews For Business 

Let’s have a look at Why Google Reviews are important for business.

• Excellent Online Reputation- For businesses, Google reviews are exceptional as they can have a significant impact on the online visibility and reputation of a business. For businesses, positive reviews can help attract new customers while negative reviews can deter them from your business. Businesses can easily use the power of Google reviews by choosing to display Google reviews on their websites while keeping it in mind. 

• Boosts Search Engine Optimization- Search engine optimization is a vital part of the algorithm Google, and that’s why Google reviews also improve search engine optimization. Businesses can improve their ranking on the search results page of Google by having more and better reviews which makes it easier for potential customers to find them. 

• Global Level Customer Base Expansion- To collect valuable feedback on their products or services, Google reviews enable businesses which can help them improve and grow. For any business, having a strong presence on Google Reviews can be a game-changer looking to expand its online reach and customer base. 

Facebook Reviews Demystified

For businesses, Facebook reviews have become a crucial tool for displaying their products and services to prospective customers. Facebook reviews are a feature of the Facebook platform and it is not an individual platform. 

Facebook Reviews enables customers to share their experiences with a company, which can help other customers while making their purchasing decisions. For your Facebook business account, set up Facebook Reviews. On their websites, a lot of businesses started to display Facebook Reviews by adding a Facebook Review widget on website. 

Importance Of Facebook Reviews For Business 

For your business, positive Facebook reviews can develop credibility and trust. Prospective customers will be more likely to trust your business when they find out that existing customers had positive experiences with your services or products. Let’s have a look at the benefits of Facebook Reviews for your business. 

• Conversion Rate Optimization- Businesses with positive online customer reviews have higher conversion rates according to research by Spiegel Research Center. After reading positive review examples, the people who visit your Facebook Page or website are more likely to make a purchase. 

• Social Proof- By providing social proof to prospective customers, having positive reviews on Facebook can greatly benefit a business regarding the quality of services or products. Consumers are more likely to trust a business that has positive reviews from other customers in their community. 

• Platform Visibility- On the platform, Facebook Reviews can enhance the visibility of a business as they can impact the algorithm of Facebook and help other businesses appear higher in the search results. While the online reputation of a business can be harmed due to negative reviews so it’s important to respond to them in a professional and timely manner. 

Ending Note 

The nature of the business, target audience, and marketing strategy are the three major factors on which the choice between selecting Google Reviews Vs Facebook Reviews depends. For businesses with physical locations, Google Reviews are best suited to them as they are integral for local search engine optimization and overall visibility. 

However, Facebook Reviews succeed in the world of social media engagement and recommendations by friends. For businesses, looking to tap into their social network’s influence, it is also highly beneficial for them. To share experiences with friends and followers, Facebook reviews also offer a platform. 

Maintaining a positive presence on both platforms is recommended for many businesses especially those with physical locations. To reach a broader audience and engage with customers in different ways, this is not about selecting one platform over the other but leveraging the unique strength of each platform.